Privacy Policy
Last updated: May 2026
This Privacy Policy explains how Paper Tiger ("we", "us", "our") collects, uses and protects your personal data when you visit papertiger.app and subscribe to receive our free guide and updates.
We are committed to protecting your privacy in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are
Data controller: Paper Tiger (sole trader)
Contact: papertigercollabs@gmail.com
Instagram: @papertiger.animation
2. What personal data we collect
We collect only your email address, provided voluntarily when you submit our sign-up form.
We do not collect names, phone numbers, payment details, or any other identifying information through this website.
3. Why we collect it and our legal basis
| Purpose | Legal basis (UK GDPR) |
|---|---|
| Send you the free guide ("The Instagram Reels Code") | Consent (Art. 6(1)(a)) |
| Send occasional updates, tips and announcements about Paper Tiger | Consent (Art. 6(1)(a)) |
You give consent by ticking the checkbox on our sign-up form. You may withdraw consent at any time (see Section 7).
4. How we use your data
Your email is used to:
- Deliver the free guide via email
- Send you infrequent updates about new Paper Tiger content or products
We do not sell, rent, or share your email address with third parties for their own marketing purposes.
5. Who has access to your data (third-party processors)
| Service | Role | Location |
|---|---|---|
| Resend | Email delivery and subscriber list storage | USA (EU/UK adequacy safeguards apply) |
| Netlify | Website hosting and serverless functions | USA (SCCs / adequacy safeguards apply) |
Both processors are contractually bound to process your data only on our instructions and in compliance with applicable data protection law.
6. How long we keep your data
We keep your email address in our subscriber list until you unsubscribe or request deletion. After you unsubscribe, your email is removed from all active mailing lists within 30 days.
7. Your rights
Under UK GDPR, you have the right to:
- Access — request a copy of the personal data we hold about you
- Rectification — ask us to correct inaccurate data
- Erasure — ask us to delete your data ("right to be forgotten")
- Restriction — ask us to limit how we use your data
- Portability — receive your data in a machine-readable format
- Object — object to processing based on our legitimate interests
- Withdraw consent — at any time, without affecting the lawfulness of prior processing
To exercise any of these rights, email us at papertigercollabs@gmail.com. We will respond within 30 days.
8. Cookies and tracking
When you visit this website, a cookie consent banner is shown. Your choice is saved in your browser's localStorage under the key pt_cookie. You can change or withdraw your consent at any time by clearing your browser storage or contacting us.
| Category | Description | Requires consent? |
|---|---|---|
| Strictly necessary | Technical cookies set by our hosting provider (Netlify) for security and load balancing. These cannot be disabled. | No |
| Analytics | We use Google Analytics 4 to understand how visitors use the site (pages visited, traffic sources, session duration). These are only loaded if you click Accept all. | Yes — consent required |
Google Fonts: This website loads fonts from Google's CDN (fonts.googleapis.com). This causes your IP address to be transmitted to Google. Google states it does not use this data for advertising. See Google's Privacy Policy.
Server logs: Basic access logs (IP address, browser type, page visited, timestamp) may be retained by Netlify for up to 30 days for security and diagnostic purposes only.
9. Data security
We take reasonable technical and organisational measures to protect your data, including secure HTTPS connections and access controls on our email service provider. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security.
10. Children's data
This website is not directed at children under 13. We do not knowingly collect personal data from children. If you believe a child has submitted data to us, please contact us so we can delete it.
11. Changes to this policy
We may update this policy from time to time. The "Last updated" date at the top of this page will reflect any changes. Continued use of our email list after an update constitutes acceptance of the revised policy.
12. Complaints
If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
- Website: ico.org.uk
- Phone: 0303 123 1113
We would appreciate the opportunity to address your concerns before you contact the ICO — please email us first at papertigercollabs@gmail.com.